My name is Karli, but you can call me your new copywriter.

Storytelling is at the heart of what I do. I’ve spent the past six years writing in-house, helping brand voices stand out in the void while collaborating with marketing and design teams. Whether through blogs, emails, product descriptions, or whatever else we dream up together, I’m passionate about telling brand stories that resonate.

As a writer, I possess a genuine love of language, an editor’s eye for errors, a deadline-driven mindset, and a deep appreciation for the Oxford comma — as well as the em dash, which deserves better.

I earned a BA in Film & Video Studies from Purdue University and later lived in Paris teaching English, writing personal essays, and speaking broken French. Before becoming a full-time copywriter, I worked in Hollywood casting big-budget films and television series like NCIS and NCIS: Los Angeles. That chapter is always a fun one to tell.

When I’m not working, I’m likely thrifting something I don’t need or at my local cinema with a large popcorn. I love live music, long walks, takeout-fueled movie marathons, and carving away at my debut memoir — a collection of essays titled Motherluck (coming soon).

I’m currently based in Austin, Texas, and am available for freelance or full-time opportunities.